IBM showed up to SXSW this year in a big way and Moment to Make was apart of it. Up the stairs on the second level was the activation consisting of open wall space, blank cards, markers, and pins. People moving through the space were invited to take a break to make and yes they did. The walls were completely full of cards by the end of the four days. Thank you to IBM for giving Moment to Make a spot in SXSW, it was a blast.
Author & Photos: Noelle Hoffman